{"schema":"meanwhile.agent.features.v1","generatedAt":"2026-05-22T12:06:26.003Z","features":[{"id":"quick-ads","title":"Quick Ads","shortTitle":"Quick Ads","status":"beta","summary":"Create on-brand campaign drafts from product and business context without starting from a blank page.","tagline":"Product to campaign draft, without the blank canvas.","appRoute":"/home/quick-ads","productArea":"campaign creation","audience":["ecommerce operators preparing product-led campaigns","lean teams that need multiple creative directions quickly"],"proofPoints":["Uses product, catalog, brand, and generated-work context from the product workspace.","Prepares ad variants and campaign handoff material for review.","Keeps human review in front of spend and publish decisions."],"sourceOfTruth":["agency/apps/web-tanstack/src/routes/home/quick-ads","agency/apps/api/services/creative","agency/packages/contracts/src/generated-work-trace.ts"],"marketingPath":"/features/quick-ads","cta":{"label":"Start with Quick Ads","href":"https://app.usemeanwhile.com/home/quick-ads"},"agentNotes":"Treat Quick Ads as a beta product workflow. Prefer \"draft\", \"prepare\", and \"review\" language over autonomous spend claims."},{"id":"sidekick","title":"Sidekick","shortTitle":"Sidekick","status":"beta","summary":"Ask about marketing performance, brand context, campaign work, and next steps through a workspace-aware assistant.","tagline":"A marketing teammate with workspace context.","appRoute":"/home/chat","productArea":"assistant and workspace navigation","audience":["founders who want plain-English answers from their marketing workspace","operators who prefer conversation over hunting through dashboards"],"proofPoints":["Reads from workspace context rather than generic public marketing copy.","Supports grounded discussion of campaigns, signals, products, and brand context.","Live streaming runs in the product app; thread browsing has worker-owned persistence."],"sourceOfTruth":["agency/apps/web-tanstack/src/routes/home/chat.tsx","agency/apps/api/src/worker-sidekick-threads.ts","agency/apps/api/src/worker-route-handlers/control-marketing.ts"],"marketingPath":"/features/sidekick","cta":{"label":"Open Sidekick","href":"https://app.usemeanwhile.com/home/chat"},"agentNotes":"Do not imply the marketing site can access customer data. Sidekick context lives in the authenticated app."},{"id":"intelligence","title":"Marketing Intelligence","shortTitle":"Intelligence","status":"beta","summary":"Watch connected signals and turn evidence into concrete marketing suggestions.","tagline":"Suggestions, not another dashboard.","appRoute":"/home/signals","productArea":"signal monitoring and opportunity discovery","audience":["businesses with many weak signals and limited time to interpret them","teams that want suggestions with evidence and urgency"],"proofPoints":["Connects company intelligence, search, analytics, products, and campaign context.","Publishes central Action Suggestions for user-facing next steps.","Evidence traces are inspectable so suggestions can be reviewed."],"sourceOfTruth":["agency/apps/api/services/company_intelligence","agency/apps/web-tanstack/src/routes/home/signals.tsx","agency/packages/contracts/src/prepared-work.ts"],"marketingPath":"/features/intelligence","cta":{"label":"See signals","href":"https://app.usemeanwhile.com/home/signals"},"agentNotes":"Use \"evidence-backed suggestions\" and avoid promising exhaustive monitoring across every channel unless the source contract says so."},{"id":"brand-strategy","title":"Brand Strategy","shortTitle":"Brand Strategy","status":"beta","summary":"Build a usable brand foundation from company, site, product, and audience context.","tagline":"A brand foundation the rest of the workspace can use.","appRoute":"/home/brand-wizard","productArea":"onboarding and brand foundation","audience":["teams without a formal brand strategy document","operators who need copy, campaigns, and visuals to share a consistent foundation"],"proofPoints":["Uses onboarding, company profile, catalog, and market context.","Captures strategy choices that downstream campaign and copy workflows can reuse.","Keeps final brand calls in the user's hands."],"sourceOfTruth":["agency/apps/web-tanstack/src/routes/home/brand-wizard.tsx","agency/apps/web-tanstack/src/routes/home/brand-hub.tsx","agency/packages/contracts/src/growth-context.ts"],"marketingPath":"/features/brand-strategy","cta":{"label":"Build brand strategy","href":"https://app.usemeanwhile.com/home/brand-wizard"},"agentNotes":"Position this as an evidence-backed strategy workflow, not a replacement for the user's judgement."}]}